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Featuring the opulent and glamorous style of ancient Roman Empire, carrying the spirit of countless treasures, memorable relics and magnificent victories, embodying the triumph and never-ending celebration rhythm, Imperial Palace Hotel 5*, Sunny Beach welcomes you for a stay to enjoy and remember.

Dive in its unique atmosphere enhanced by fine marble, massive ancient columns and spectacular chandeliers. Enjoy its numerous enormous swimming pools and gorgeous palette of recreation facilities and treatments. Delight in the exclusive comfort and serenity of the 550 luxury hotel rooms and studios revealing incredible views of the bay of Sunny Beach and old Nessebar. Indulge in delicious meals prepared by an imperial army of culinary professionals and served in the chic and elegance of its restaurant and 5 bars.

A wonderful family vacation, a romantic retreat, a moment for individual self absorption and meditation by the sea...

Welcome to Imperial Palace Hotel 5* and feel like a Caesar!

For your precious


Superior room

Chic and spacious, the Superior rooms of Imperial Palace Hotel 5* are located on the 8th floor and reveal a unique palette of splendid natural scenery views in all shades of blue and green.

Standard room

With Sunny Beach gleaming mysteriously in the distance or calming views to the blue vastness of the sea, our Standard rooms are the perfect choice for a relaxed family vacation.

Be our dear guests...


Mezzanine Bar

Our Ultra All Inclusive guests are welcome to enjoy the privacy and allure of our Mezzanine bar over an interesting book or a laptop task. The bar boasts stylish settings in elegant warm colours and bright accents, exotic vases and ornaments, wondrous ...


Hollywood Main Restaurant

The main restaurant at Imperial Palace Hotel 5*, Sunny Beach boasts refined All Inclusive dining and stunning atmosphere. Beautiful vaults, impressive marble columns with golden ornaments and iron-wrought lighting shapes, high ceilings with crystal ch...

For your luxury


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  • For kids

    Kids' entertainment

    Exceptional entertainment for kids will make the day sunnier and happier providing myriads of games and fun as well as deserved relaxation for the parents.

  • Entertainment

    Complimentary activities

    We know how important active relaxation is for our guests. We also know how to make your vacation special by adding some more sparks to its rhythm.

  • Special offers

    Proms 2024

    Celebrate your school graduation in an absolutely incredible way! Be the king or the queen in our beautiful palace and its fairy-tale atmosphere of marble and crystal, gold and ancient columns, luxury and style... and millions of amazing surprises to m...

  • Special offers

  • Loyalty program

    Loyalty program SB Royal Hotels

    Advantages of the SB Royal Hotels program • Discount in the price per night • We guarantee the best price online • Early check-in or late check-out • Current promotions and offers


your wonderful holiday